The PESTEL analysis reviewed previously looked at the macro environmental variables influencing small business, but not the microenvironmental factors. Among the microenvironmental factors are opponents, which are dealt with by a competitor analysis. The Rivals analysis of Frasier A appears to be at the direct and indirect competitors within https://hiresomeonetodomycasestud95841.bloguetechno.com/case-study-analysis-for-dummies-70177412