Right now, over 81% of people first search online before making an acquisition vs using yellow pages, newspapers, traditional "offline" methods.
First spend time reading several different Blogs about topics related for one's industry. Then there should the increase in revenue. https://medium.com/@hiresquarespaceseoexperts/seo-made-easy-why-you-need-squarespace-experts-for-your-site-b858da7f3d36