Innovation takes place at non-tech firms also. In this particular common case from the early 2000s, Colombian espresso entrepreneurs try and revive Colombia's popular Juan Valdez brand in the age of Starbucks. Flyvbjerg examines five misunderstandings about case study analysis and systematically "corrects" every one. To quote, these are generally: https://remingtonqdyuj.amoblog.com/case-study-experts-secrets-55419844