Google shows a knowledge panel for a company that includes its symbol, address, cell phone number, and social media platforms when the appropriate schema markup is executed around the website. - Give larger information to search engines to improve their understanding of your small business and of your written content https://addons.prestashop.com/pt/seo-referenciamento-natural/31857-rich-snippets-automaticos-json-ld-opengraph-seo.html