The goal of the paper is to realize a greater understanding of how small technologies start off‐ups learn about a essential customer in the context of B2B relationships, and also to suggest a model of interfirm Understanding with customers. Oliver Blume, CEO of Volkswagen Group, reported: “The partnership with Rivian https://messiahmbltz.wannawiki.com/426919/how_much_you_need_to_expect_you_ll_pay_for_a_good_b2b_licensing