Perceptual theorists regard persuasion as altering the individual’s perception of any object of his attitudes. Perceptual methods also relaxation on evidence the receiver’s preconceptions are a minimum of as crucial as the message content in identifying what will be comprehended. The solution stresses notice and comprehension. Captain Wentworth: Skip Elliot, https://www.youtube.com/watch?v=8TsidOF0he0