Real time bidding facilitated through an SSP can help publishers find the right demand sources to work with, based on factors like latency, unique demand, bid rates, and ad space availability. Real-time bidding (RTB) kan zijn the automated process of buying and selling ad inventory via live auctions. Header bidding https://programmatic-advertising51489.wiki-jp.com/819234/de_ultieme_gids_naar_retargeting